Tuesday, May 6, 2008

Cutting Through the Muck

The other day, a few of my colleagues and I were discussing how we were going to inform people of WOWzzy.com and all the features we have developed for the business and the consumer. We discussed many different forms of internet marketing such as blowing up message boards, inbound link campaigns, and even putting out press releases, but we kept coming to the same conclusion, they weren't "real" enough.

How do we promote a marketing tool that is going to revolutionize the way marketing is done by using contemporary marketing techniques. We are trying to prove to the world that you CAN connect with thousands of people without having a marketing budget bigger than your employee's salary, so how are we suppost to turn around and film nice expensive commercials, buy big text ads on myspace, and start promising everyone that visits our site a free X Box 360?

I think my colleague Horace put it best when he described all the contemporaty e-marketing techniques as "muck" and in essence all we have to do is simply find a way to "cut through the muck". Lead by example, not hipocracy.

As I thought about it some more, I realized that not only are we going to cut through the muck, but once we do we are going to push it all out of the way by introducing out new system. We are like waste management for the internet. Taking all the e-junk that gets dropped everywhere on everyone's websites and throwing it all in a giant e-landfill. Time to put the information back in "the information age".

So we have our objective, but how do we plan to accomplish it? Well in all honesty, we are still trying to figure it out. re-writing the book on internet marketing isn't by any streatch of the imagination a remedail task, but one that we see nessesary in order to stay true to our product. One thing that we do know will help us accomplish our task is answering your questions and listening to your suggestions. With that being said, I invite you to direct any questions or inquries to my e-mail jon@wowzzy.com, and I would be more than happy to answer them for you.

This is Jon telling you to have a beautiful, muck-free day.


Anonymous said...

I Completely agree. There is so much as you call muck on the web, we do not know what to believe. I have been trying to market my business now for years and have challenging time with all of the fraud and deceit. Do you have any suggestions?

The New Era of Business said...

The best advice that I have for you is to be yourself. We are in a age where people are getting "immune" to cheesy, high cost, ads on and offline.
Instead providing your potential customers information, that they could use everyday in an attempt to get a relationship with them is the best way to invest your efforts online.
We are in the touch-up phase of finishing up a platform where you can do just that to a market of consumers that look for such information.
If you would like to know more, please send me a e-mail
thank you for your comment.